Top SEO Techniques To Deploy

Top SEO Techniques To Deploy

dEPLOY tHESE TACTICS FOR SEO SUCCESSEvery year, SEO evolves and changes. It is critical as a business owner to recognize and stay up to date with the latest changes within the industry. The key to succeeding in SEO – which is making sure your site gets seen by the searching public who might become buyers – is by keeping up with the changes and evolve alongside them. In this article, we will be going over some of the top SEO techniques that you should be sure to implement this year.

Top SEO Techniques To Deploy:

1. Focus On Creating Quality Content.

While this may seem obvious, this is going to be the year of quality content. Without quality content, your website is bound to suffer. Search engines like Google are placing more of a focus than ever on ensuring that their search results only display the highest quality content. Because of this, you are going to want to be sure that you are producing the highest quality content that you can. If you are not doing so already, you will want to pay someone to create high quality content for you if you cannot do it yourself. This is going to put you in the drivers seat to gaining traction in the rankings and allowing your business to thrive in the search engine results.

2. Make Mobile A Priority.

Another thing that you are going to want to do if you want to achieve great results this year is ensure that you are making mobile an absolute priority. Nothing is going to be more important than ensuring your mobile content strategy is up to par. Because search engines like Google are placing more of an emphasis than ever on their mobile results, you want to be positive you are also placing the same kind of emphasis on your mobile strategy. More and more consumers than ever are using mobile as a way to research products, businesses, and services. Because of this, they have really cracked down on how the mobile rankings work. If you are not focusing on mobile, your business will suffer as a result.

3. Keywords.

While focusing on the right keywords has long been a strategy and staple in SEO, it remains true to this day. If you are not focusing on the right keywords, your business is going to suffer in terms of SEO results. Be sure that you are consistently looking for and targeting the right keywords in your overall strategy because it is one of the best ways to achieve great results in your SEO efforts. You want to be sure that you are targeting the highest quality buying keywords relative to your niche/industry. This is going to allow you to find users that are ready and willing to purchase your products.

4. Measure and Report.

Another thing that you are going to want to do is make sure that you are consistently measuring your data and results. You want to be sure that you are consistently tracking everything as your data will show you what is working, what isn’t, and what has the potential to work. Utilize whatever tools you may need to in order to accurately track this data.

Basic SEO Tips For The Busy Business Owner

Basic SEO Tips For The Busy Business Owner

Basic SEO Tips You can do yourselfIf you own a business and have a website, search engine optimization (SEO) will help your site get seen by more customers. SEO helps your site rank higher in the search engine results for Google and Bing. Here are a few basic SEO tips which can help make your SEO more effective. Good SEO includes different methods for increasing the likelihood your site coming up higher up in the list presented to searching visitors. When this happens, you generally receive more traffic to your website. Intensive SEO can mean an entire restructuring of your site.  However, there are a few simple things you can do yourself to increase your site’s search engine ranking.

Know Where You Stand

There is no way to know for certain that your SEO techniques are effective unless you know where you stand in the search engine results before you start. There are online tools such as Google toolbar and Alexa which allow you to monitor your site’s page rank. It is also important to track the search terms or keywords your visitors are using to reach your site and where they care coming from.

Good Keywords – possible, usable and related

Another important part of effective SEO is choosing the right keywords. Keywords are strategically placed throughout the content on your site, as well as in headlines, URLs, and image names. The two most important places to insert keywords are in the page header and the title tag. When you are considering which keywords to use, think about the search terms that a customer would use to find information on the topic – business for sale vs business to sell – for example. They mean the same but one is an owner looking to list, vs someone looking to buy.

One caution, do not overuse a particular keyword within your content. This is called keyword stuffing and the search engines may penalize your site in their rankings.

Internal Links

One of the most basic SEO strategies is to include internal links within your site content. This is one of the easiest ways to boost traffic.  Always link back to archived content when you create new content. Also, remember to make any anchor text relevant and do not use too man links.

A Sitemap

Another basic SEO strategy is to add a sitemap to your website. This is a page on your site that lists all the pages and links to them. Adding a sitemap makes it easier for the search engine spiders to search your site. It makes no sense to people or users, but it essential to the robotic spiders crawling the site. It seems a total waste of time, but is actually important.  They say.

Put the keyword in the url

An oldie, but goodie: use keywords in your URLs and to make them short and to the point. Create URLs that are easy to understand and remember.

NO FLASH!

Sadly, sites that look really sharp with Flash and all sort of clever animations, are slow to load and that hurts your Many sites add flash to their site, this does not help your site’s SEO. Plus, the big problem with adding flash to your site is that there is no way to link to an individual page.

Alt Tags

The search engine spiders search only the text on your website, not the images. This is why it is important to make use of any space or association with an image to add another relevant  piece of information, or the keyword itself.  Even naming the image is effective if you can get that name to include keywords. Do this for for each image on your site. If you include an ALT tag after each image name, you can also include a description.

Conclusion

When you want your website to grow and attract more visitors, good SEO is an important first step. Even basic SEO tips can make a difference in helping your site’s ranking in the search engine results. The higher up you are in the list, the more visitors you get. Hence, SEO is a Good Thing. 🙂

Wellness Computers

Wellness Computers

computers you wear
computers you wear | wearable tech
wellness computer
wellness computer

WELLNESS COMPUTERS

In the old days, (i.e. the 1980s) it was “yes, even this coffee table is a convertible sofa bed…”  [Jennifer Convertibles] Now, computers are showing up in lots of new and wearable ways.  With mindfulness now influencing many consumer lifestyles, mood- and wellness-based metrics add aothger lear to wearable tech with these four new “wellness computers”.

Products either tackle on one key element of wellness (sun exposure, temperature) or  serve up a perceptive, all-around view of emotion and behavior.

New wristband Feel promises it can ‘hack happiness’. By tracking skin temperature, galvanic skin response and blood volume pulse, the band analyses stress levels and can offer up calming activities by app.

Described as a ‘wellness computer’, the Ōura smart ring tracks sleep quality and levels of activity, suggesting small, continuous improvements that it believes will add up to a more balanced lifestyle.

Caeden’s Sona bracelet sets out to increase focus and manage stress, tracking heart rate and its own Resonance metric, and providing meditation exercises.

L’Oréal’s stretchable, stick-on UV monitor uses photosensitive dye that changes color as skin is exposed to the sun, providing a simple visual cue. Made by MC10 and PCH, the sticker is thinner than a strand of hair and points to a future where mood, health and wearables go hand in hand.

How To Do An Effective Internet Promotion

How To Do An Effective Internet Promotion

SEO Tips and Internet PromotionWhen you do an internet promotion, or online promotion, especially if you have never done one before, you need to have everything set up in advance. It really depends on what you are trying to achieve, whether you are building a list of subscribers, or trying to sell the products that you have for sale. The type of promotion that you do can also factor into how much you will have to spend. Let’s go over the different ways that you can do an effective Internet promotion, showing you how to do so to get top results for the least amount of money.

Ways To Promote Your Products Online

If you want to promote your products, you have three choices that most people will typically use. The first is PPC advertising where you are paying for every click that you get, which can be very expensive. The second strategy is to use social media such as Facebook or other platforms where you are able to do a PPC or CPM advertising campaign. Many people use this more than websites like Google because there is a very viral aspect, especially when you are promoting your product, or even trying to build a list, using videos and images. The third strategy which has become very popular in recent years is search engine optimization. You can do this on your own, which is very time-consuming and tedious, or you can pay a company that can do it for you in order to get the best results. This will allow your website, specifically individual pages that you have posted, to rank for specific keywords that they are centered around. This can lead to immediate traffic, or long-term results, all of which can help you earn more money.

Starting Your Promotion

To do a cost-effective online promotion, you will probably want to start with SEO. This will allow you to generate a substantial amount of traffic, especially when you are using videos, in a short period of time. If the keywords that you are trying to rank for our extremely competitive, it may take a few months to actually get to the top of the search engine listings. Once were there, you can reap the rewards of all of your hard work, or the expense of paying a search engine optimization company, generating thousands of new visitors every month. You might want to also use PPC traffic if you find a keyword that is doing very well. This will increase the amount of money that you can make, as long as you are sure that the conversions on that particular product are extremely good, leading to more profitability for your business.

After your search engine optimization promotion has been going on a few weeks, the amount of traffic that you receive, plus the number of sales that you are able to obtain, will increase dramatically. This is because people will find you when they are searching on the Internet, allowing you to generate quite a bit of traffic, and earn more money as you are continuing with this cost-effective way of doing an Internet promotion.

 

SEO Tips: What You Can Do Yourself!

SEO Tips: What You Can Do Yourself!

Jacksonville SEO

There are tools for everything online. SEO is as a widely played sport, with many amateur and professional leagues as tennis, soccer or golf. Some are free, and most of those are better when you pay for the premium “full” version.  So, what can you do yourself? If you are the one writing content for your website, then you can do a lot. If you are outsourcing all of your writing, then you will have to do careful editing.

What are the search engines looking for?

Good content. Always good content… and many pundits will say over and over again, your best content.  This is like, Ina Garten’s recipes always asking for “good olive oil”.  What’s good enough?  She means perhaps the best you can afford?  In SEO Tips terms we mean, your own thoughts. Or the closest to it. No spun articles, no copied stuff from someone else. It’s ok to be inspired by other folks’ blog posts or articles. And it’s okay to curate content so long as you top and tail the piece with your own thoughts.  If you don’t have any…at least share an application.  Why is this particular point of view interesting or important?

      1.  Today, the search engines are looking for relevance and authority.  Why should anyone listen to your opinion, what are your credentials, and how can you be trusted? Your social signal now becomes a relevant factor. Because if other people are prepared to know you, then you must be a decent person.  And that also means, how much is your stuff shared.
      2. How much do you look out for your customer, and what do they say about you?  i.e. testimonials, and recommendations.  in the same way that we all rush to Facebook, and Instagram to rave about a new restaurant, film or experience, so too with businesses and professionals.  If you aren’t provoking testimonials naturally, you might ask for them.  And you might just want to spend a little time considering what you offer and how you could wow your customers even more so that that might want to rush to social media to tell someone about you.
      3. The vote of confidence.  With so many people online, the search engines need a point of differentiation. Who talks about you and how nicely they do so become like a vote of confidence for Google and other search engines.  They can be safe ranking you for your desired search term if generally people agree you’re good. It keeps their integrity intact too. You can imagine that, right? But it is also this factor of judgement that makes this game of SEO quite so difficult to play.

SEO Judgement of Value and Whose Opinion Counts The Most?

When the search engines… and in the United States, we are almost always talking about Google… there are a few factors that go into the judgement of whose site is more relevant and authoritative than others. The logic is clever, when you consider that all Google is trying to do is assess whose site is more relevant and useful for a certain keyword phrase.

  1.  Page Load Speed – if the thing takes 40 seconds to load, the searcher has lost patience and gone on to the next one on the list.  So, if your page speed is slow – you get a negative in the algorithm.   Consider using any of these 3 and work your way through the recommendations
    • http://tools.pingdom.com/
    • https://gtmetrix.com/
    • https://developers.google.com/speed/pagespeed/insights/
  2. Bounce Rate – how long do people stay on your site? If they leave quickly, called a bounce, then your site would appear to not be terribly compelling, right? It’s a logical assumption. You can find this number in your Google Analytics account.  The higher the number the worse off your site is. If your bounce rate is 84%, it means that 84% of the people visiting your site clicked off without visiting a second page.  This may be what you want – all your visitors want is your address or phone number.  Usually, it is better if someone explores your site a bit more.  A big chance here is MOBILE SITES.
    1. because it’s not easy to click onto other pages from the menu bar, the tendency in 2016 is to make front pages longer.  Many sites will put everything on the front page or landing page so that the visitor doesn’t have to click further.  This should make bounce rate matter less.. in time.
    2. For now, add larger buttons to click in for more info, as an alternative to scrolling down.
  3. Moz.com is the best tool for checking your domain authority. Under their free tools section, check Open Site Explorer.

And if your challenge is Jacksonville SEO, please give me a call.